you bloom empowerment
Brand Identity + Logo Creation + Website Design + Business Card
How It Started… The Moodboard
In this project, the client’s mission was to create a life coaching brand that not only help the community but also showcased the clients personality and willingness to help. With that in mind, we created a brand, website, business cards, and so much more with the intent to connect with people and help them growth themselves with the help of the coaching services.
BEHIND THE LOGO
Empowerment & peace was the theme for this project. I aimed to bring the client’s personality and fondness of plants into the brand. All plant icons were hand created from the plants in the clients’ home. The goal is to immediately feel peace and open to learning more about yourself as that is the clients’ mission.
The Brand Guide & Website
The brand guide serves as the foundation for all of the ideas executed for the client. The client has bold soft earth colors with solid light backgrounds to help sooth anyone coming into contact with the brand. Each element was created from a photo of the clients’ plants in their home which is why you can see how important the iconography was for this brand. The website includes a sign-up portal, an email newsletter, and a detailed bio of the client.
