worthy of evolving

Brand Identity + Logo Creation + Website Design + Social Creation + Social Media Campaign + Newsletter + Social Media Content Creation + Packaging Design

**The Free To Be Campaign**

I was honored to be a part of creating a social media campaign for the month of June. I created a social media campaign with the client in depth. I brainstormed, researched ideas, and content creation. Once completed, I created a logo for the campaign and social media content related to the Free to Be Campaign.

The campaign’s goal was to bring the black and LGBTQ community together in the month of June while allowing a safe space for people to be what they want to be and increase engagement and sales with customers. I created infographs, instagram carousels, TikTok gardening tips, best June books to read carousel, newsletters, and affirmation posts which you can view below. This Campaign increase sales and engagement by 239%.

Instagram Carousel Design for Free To Be Campaign

Social Media Content Design Mockup

The social media content for this campaign was centered around raising awareness and connecting more with our audience.

To increase engagement I created social media story activities and discounts. I also wanted to raise awareness about natural living which is the company’s mission .

Product Photography Editing & Photo Retouching

Packaging Design Mockup

In this project, I created a label for a bath tea product. I also helped brand, photography and edit, and launch this product. The goal of this product is to promote self care. The inspiration for the design was in the ingredients. All of the ingredients in the product are illustrated in the vector bath tub. I continued this theme throughout the infographs, e-mail blasts, and social ads for the project.